It's our 20th Birthday!

It's our 20th Birthday!

We’ve heard it said that the days are long, but the years are short. One moment you’re holding a little one in your arms, breathing in that sweet newborn scent, and wondering how you could love another human so much (and probably wondering how you’ll get through the sleepless nights and trying to do it all right). Then in the blink of an eye, that little one is heading off to 1st grade – to high school – to college – and starting lives of their own. But it’s in your arms that it all began. The tender moments shared skin-to-skin creating a lifelong bond that would take you through those long days and short years. It’s in your arms where the bond was forged that would nurture the future.

So here’s to you. You’re doing it. You made it. 

We’re grateful we were there for the start of your journey, helping set the foundation for millions of magical moments. 

Here’s a look back on the past 20 years! 


  • Karin Frost Launched 1st Ergobaby Carrier & began selling Ergobaby Carriers online


  • Won Parent Magazine’s Award for 20 best items in past 20 years





  • Launched Adapt Carrier
  • Acquired Baby Tula
  • Dadway Ergobaby Store Opens



  • Launched On the Move Sleep Bags
  • Won IF Design Award for Metro






20th Anniversary Celebration

In the midst of EVERYTHING on that list there is still so much more! From carrier inserts and accessories to brand collaborations and doll carriers for kids, we have been busy and we don’t plan on slowing down. We can’t wait to share what’s in store for the years ahead. 

20th Anniversary Carrier Design Contest

20 years ago, our founder, Karin Frost, designed a baby carrier from her home in Hawaii so she could keep her baby close, safe, and comfortable. Her dream became Ergobaby and today, we’ve had the privilege of joining millions of families on their parenting journeys. Our promise has always remained the same – help families bond, grow, and thrive. And it’s because of you that we’ve been able to continue supporting families over the last 20 years. #HappyBirthdayErgobaby

To show gratitude to every parent for taking us along your journey, we want to invite you to take part in designing our limited-edition 20th-anniversary carrier.

Use your imagination and creative vision to design a unique, eye-catching carrier and WIN a $2,000 USD cash prize, a feature on our blog and the chance to see your design come to life for families to enjoy!

Click here for more details!

The contest is open internationally and will run from January 9, 2023 through February 2, 2023 Pacific Time in the US. This is not open to employees of Ergobaby or its affiliates.

Carrier designs will be selected by a panel of internal Ergobaby employees and independent, external judge(s) based on commercial viability and creativity. The top design will be launched in the market in later in the year.